At Insights PM, we deliver APMG accredited training and certification across Agile, Project, Programme, and Portfolio Management. Our professional courses are designed to help individuals and organizations improve performance, decision-making, and project delivery success.
One of our most popular qualifications is the Better Business Cases™ certification course, which provides a structured approach to developing compelling business cases that secure funding and stakeholder buy-in.
Why Take a Better Business Cases™ Course?
Too many change initiatives fail because their business case cannot convince decision-makers of the value, benefits, or return on investment.
The Better Business Cases™ training, based on the UK Government’s Five Case Model, helps professionals create business cases that:
- Establish a clear strategic case for change
- Demonstrate measurable benefits and return on investment (ROI)
- Explore a range of solutions to balance benefits, costs, and risks
- Define strong management and delivery arrangements to ensure success
By completing this business case training (UK and worldwide), organizations can reduce wasted investment, improve funding approval rates, and increase the success of their change initiatives.
The Five Case Model Explained
The Five Case Model, recommended by HM Treasury and used widely across the UK public and private sectors, provides a step-by-step guide to building robust business cases. It ensures proposals cover:
- Strategic Case – Why change is needed
- Economic Case – Ensuring value for money
- Commercial Case – Procurement and commercial viability
- Financial Case – Affordability and funding arrangements
- Management Case – Practical arrangements for delivery
This proven framework is at the heart of the Better Business Cases™ course online and in person.
Who Should Attend Better Business Cases™ Training?
The Better Business Cases™ certification is ideal for:
- Senior executives and directors – accountable for delivering value from investments in change
- Project and programme managers – responsible for preparing business cases and proposals
- Finance officers, business analysts, and reviewers – who scrutinize or evaluate funding requests
- Portfolio managers – ensuring organizational investments align with strategy
Whether you work in the public sector, private sector, or not-for-profit, this training will give you the tools to prepare and assess business cases effectively.
Better Business Cases™ Certification Levels
We provide both levels of Better Business Cases™ certification (APMG accredited):
- Foundation Certification – A multiple-choice exam to test knowledge of the Five Case Model
- Practitioner Certification – An objective test that confirms the ability to apply the methodology in practice
Both levels can be taken as part of our Better Business Cases course online or through classroom-based training in the UK.
Why Choose Insights PM for Your Business Case Training?
When you choose Insights PM for APMG accredited training, you benefit from:
- Courses aligned with APMG and HM Treasury best practice
- Highly experienced trainers with real-world expertise
- Flexible training options – Better Business Cases course online or in-person
- Practical, hands-on learning with direct application to your workplace
- Proven success in helping organizations secure funding and deliver change effectively
Start your journey today.Contact Insights PM to book your Better Business Cases™ training (APMG accredited) and give your change initiatives the best chance of success.